The Black Stag
The Black Stag is a testament to everything Jennifer has built — a symbol born from years of hard work, sacrifice, and the discipline required to forge a life from nothing but intention and effort.
As the inaugural piece from the Coalhouse forge, the Black Stag carries the weight of a beginning. The stag itself represents instinct, renewal, and the quiet strength needed to move forward into new territory. It’s a creature tied to sovereignty and the courage to trust one’s path, even when the trail is unclear.
But the name Black Stag speaks to more than symbolism.
It reflects the unseen side of the journey — the hours no one witnessed, the sacrifices that shaped the work, the grit it takes to choose a dream and stay loyal to it. Black represents the depth, the cost, and the inner battles that come with creating something meaningful.
The Black Stag stands as a marker of transformation: the moment where discipline meets purpose, where vision becomes tangible, and where a new chapter begins.
It is not about darkness. It is about what it takes to rise from it.
The Black Stag is the foundation of Coalhouse, a declaration of where the work comes from, and what becomes possible when someone refuses to quit on the thing that calls to them.
